Reignite your Social Media Audience with Stop Motion video.
Today’s social media is getting consistently more crowded with every business, brand, personality and influencer vying for attention. With the rise of the use of photography to capture attention, inspire and position, comes a tipping point of saturation to the point where it inevitably begins to lose its impact. New media options are constantly being sought to complement a base of photography content and provide the “cream on top”.
Whist stop motion video animation is not new, its application as social media content is increasingly becoming more popular. Audiences are responding in part simply because stop motion content is different. Whether a Facebook auto play video or an Instagram click to play video or GIF, stop motion has a unique ability to capture the attention of your audience.
In a sea of static imagery, video as a format naturally stands out. The push from Facebook to become a video first platform provides a glimpse of the future direction of social media generally.
Mirroring the historical trend to saturation point experienced by photography, video content at some point will require a certain verve to stand out from the crowd. Stop motion provides an option to innovate today by providing a user experience that is, at this point at least, relatively unique.
The stop motion genre can be divided into 3 broad segments.
- GIF’s
An entertaining experience can be sought by seamless (and cleverly) looping a short stop motion video.
- As an art form
Stop motion animation can be extremely creative when approached from an artistic direction. Stop motion as an art form particularly suits fashion, technology and culture.
- Advertising
When used in the advertising form, stop motion can be potentially a very effective form of marketing communication.
Regardless of the genre, stop motion video could be just what your social media needs to reinvigorate your relationship with your audience.
Are you looking at your social media content and getting a sinking feeling that it all looks the same, even stale and that very little is standing out?
Contact Video Experts today to discuss how we can best reignite your social media audience with a sprinkle of stop motion magic!
Are you looking at your social media content and getting a sinking feeling that it all looks the same, even stale and that very little is standing out?
Contact Video Experts today to discuss how we can best reignite your social media audience with a sprinkle of stop motion magic!
